In 2009, the online retail firm Alibaba, adopted this day to serve "baresticks". This year, Alibaba earned more than $8 billion on this day. Give the date when this day is celebrated annually - since 2009 - and what is it called?
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=> November 11 and "Single's Day" - 11th November was chosen as it was easy to remember, and because it resembled single sticks [a metaphorism for singles]. "Baresticks" is a common term for singles, and "Double 11" has been trademarked by Alibaba.
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