With a publicised view of reducing the British Airways' monopoly on domestic flights in the UK, X (an established airlines), started off a new airlines network Little Red from March 2013 in coalition with Aer Lingus. This new network was solely for intra-British travels. But due to financial losses, Little Red is expected to fold up within six months. Name X, from whose logo Little Red gets its name.
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=> Virgin Atlantic - according to Virgin : "We own ‘red’ as a colour and an attitude, it’s true to our values by providing our domestic services with a point of difference. It safe guards our long haul brand, helping to set an expectation that the experience will be great but different."
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